Get It Productions

Tradeswomen in Building and Construction campaign
launched   

September  2008

Get It! Productions developed the strategy and implemented the Tradeswomen in Building and Construction campaign for the ACT Building and Construction Industry's Training Fund Authority. We started with the market research, developed the strategy and communications themes, produced the DVD, wrote and produced all print materials and the website. See this work at www.tradeswomen.com.au. The campaign is targetting girls in years 9-12 and this is reflected in the creative concepts we adopted for all materials and components.